Primers
Discover flawless, all-day wear with Natasha's diverse range of makeup primers. From flawless matte and pore-minimizing to illuminating and hydrating options, her expertly formulated makeup primers cater to every skin type, ensuring impeccable makeup that lasts.
NATASHA'S MUST-HAVES
Do you love a glowy complexion? The HY-GEN PRIMER SERUM is a lightweight, hydrating primer serum formulated for dry, oil and combination skin types. This best-selling primer infuses the skin with up to 72 hours of continuous moisture and balances oils to deliver a translucent, luminous glow with a fresh, baby-skin feel.
The LIFTING PRIMER contains advanced skin-loving ingredients, including Squalene and Amino Acid Peptides, Vitamin E and Tomato Leaf Cell Culture Extract - providing a natural lifting and plumping effect for flawless all-day wear. This anti-aging primer's unique gel texture is perfect for all skin types looking to blur pores and fine lines and achieve a natural semi-matte finish.
Complete your look with Natasha Denona's iconic collections for EYES, BASE, CHEEKS, LIPS and ACCESSORIES. Discover her globally celebrated EYESHADOW PALETTES, crafted with her signature formulas, the viral HY-GLAM CONCEALER, a true industry game-changer and her innovative HY-BRID COLLECTION, which combines skincare and makeup in one luxurious experience.