HY-GLOSS MILKY
HY-GLOSS MILKY
SOFT SERVE
SOFT SERVE
SOFT SERVE
SOFT SERVE
SOFT SERVE
SOFT SERVE
SOFT SERVE
SOFT SERVE
SOFT SERVE
SOFT SERVE
SOFT SERVE

HY-GLOSS MILKY

Lip Gloss & Balm
$28.00

Sign in to see your rewards

Sign in
SHADE : SOFT SERVE

Buttery, cushiony day-and-night lip essential — HY-GLOSS MILKY is a limited online-exclusive drop featuring 4 new luminous milky shades.

Weight: 8ml / 0.27 Oz

Formulated with skin-loving active ingredients, HY-GLOSS MILKY delivers immediate and long-term lip benefits, smoothing and restoring the lips for a refreshed, plump statement pout. Natasha’s advanced formula glides on smoothly for even, medium color payoff with a hydrated, non-creasing finish that never feels sticky. 

White Tea Rose Cells – repairs and smooths lips, preserves firmness and elasticity, strengthens the skin barrier, supports collagen and elastin. 

Raspberry Plant Cells – deeply hydrates and protects lips, boosts hyaluronic acid and ceramides, prevents moisture loss and provides immediate and long-lasting hydration.

OMBRE LIP EFFECT

Define lips with a deeper ND Lip Crayon, then apply HY-GLOSS MILKY to softly blend and create a modern, dimensional ombré finish. 

MILKY LIP FINISH

Line lips with one of the ND Lip Crayons, apply I NEED A NUDE Concealer Lipstick, then finish with HY-GLOSS MILKY for a smooth, high-shine milky look.

Soft Serve

Vanilla Swirl

Peach Milk

Milky Way

Domestic Shipping (U.S.):

  • Orders up to $49: $10 flat fee.
  • Orders over $49: Free Standard Shipping.
  • Delivery Time: 2-5 business days via UPS/FedEx Express or similar service upon our sole discretion.

International Shipping:

Please allow 2-3 business days of processing time for all orders. 

Shipping & processing times may be longer during high-volume sales or launches.

Returns accepted within 30 days of purchase on new or gently used items. Apply Return Request Here

Original shipping costs are non-refundable.

SHIPPING & RETURNS FAQ

Ingredients/Contains POLYBUTENE HYDROGENATED POLY(C6-14 OLEFIN) BIS-DIGLYCERYL POLYACYLADIPATE-2 GLYCERYL TRIBEHENATE/ISOSTEARATE/EICOSANDIOATE HYDROGENATED STYRENE/ISOPRENE COPOLYMER MICA CAPRYLIC/CAPRIC TRIGLYCERIDE TITANIUM DIOXIDE (CI 77891) STEARALKONIUM BENTONITE ETHYL VANILLIN IRON OXIDES (CI 77492) PROPYLENE CARBONATE IRON OXIDES (CI 77491) DICALCIUM PHOSPHATE BLUE 1 LAKE (CI 42090) PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE RED 7 LAKE (CI 15850) RED 28 LAKE (CI 45410) TOCOPHEROL RUBUS IDAEUS (RASPBERRY) LEAF EXTRACT [RUBUS IDAEUS LEAF EXTRACT] ROSA HYBRID FLOWER EXTRACT YELLOW 5 LAKE (CI 19140) TIN OXIDE

Vegan Icon.
VEGAN
Mineral Oil-Free Icon.
MINERAL OIL FREE
Oil-Free Icon.
OIL FREE
Paraben-Free Icon.
PARABEN FREE
Fragrance-Free Icon.
FRAGRANCE FREE
UV Filters-Free Icon.
UV FILTERS FREE
Alcohol-Free Icon.
ALCOHOL FREE
MilkyGloss_Insp.jpg

INSPIRATION

Creating a modern, wearable take on the iconic milky lip trend, Natasha’s bringing back her iconic 2016 concealer lip looks with a HY-BRID Tinted Gloss Balm, delivering bold high-impact color in creamy milky tones.

Overall rating: 5.0 / 5 from 27 reviews.

AI Generated Review Summary

The HY-GLOSS MILKY lip essential offers beautiful and high-quality colors. Its lip gloss is highly praised for being the best ever used.

Summary topics

  • Color Quality (30%): A substantial number of customers pointed out that the colors of the product are beautiful and of high quality.
  • Gloss Quality (35%): Many customers expressed appreciation for the lip gloss, stating that it is the best they have ever used.

Review topics: ["look","colors","gloss","lips","shades","lipstick","pink"].

Review highlights

  • "Great color perfect coverage perfect texture would buy again" — Molly H.
  • "Such a plush and comfortable gloss." — Nicole C.
  • "My new favorite lip gloss!" — Karem

Reviews

True concealer lips!

"Love soft serve and vanilla swirl! The lip crayon in, Natasha, looks pretty with this combo. Love!!"

— Nicole (5/5)

My new favorite

"I have this gloss in milky way. It feels fantastic and very moisturizing. The color is very your lips but better shade."

— Jen W. (5/5)

The best lipgloss ever I

"The best lipgloss ever I owed every other brand you name it I have it but this one is bar far the best the texture is perfect non sticky and the shine on your lips is beautiful I will get every other color"

— Liliana Q. (5/5)

Soft serve lipgloss

"I love how it’s not sticky at all but give me the perfect gloss"

— Ileana O. (5/5)

Great color perfect coverage perfect

"Great color perfect coverage perfect texture would buy again"

— Molly H. (5/5)

Lip gloss perfection

"This lip gloss goes on smoothly and keeps your lips hydrated i paired this lip gloss with the lip liner gaia, along with the lipstick in milky way. Wear this lip gloss alone or together,you honestly cannot go wrong. I am so happy Natasha Denona brought back these colors 😍!"

— Donna (5/5)

Concealer lip

"Omg I have been waiting for something like this for so long because I couldn’t find a true pinky nude shade. This is so beautiful"

— Lisagreeneyes (5/5)

Came to get multiples- perfect nude lips

"Vanilla Swirl is the perfect gloss color with the Soft Serve lipstick for me. There's enough pink that suits the lipliner that I use and doesn't make my lips look dead, just beautifully pale and glossy."

— Julie (5/5)

Plush

"Such a plush and comfortable gloss. I really like the shade too in Vanilla Swirl!"

— Nicole C. (5/5)

Love this gloss! It’s the

"Love this gloss! It’s the perfect shade to elevate any buds lip look. It’s a must!"

— nancy t. (5/5)

Q&A