HY-GEN Bronze Primer Serum packshot.
HY-GEN Bronze Primer Serum model looks with different skin tones on a brown background.
Product image of HY-GEN Bronze Primer Serum highlighting its key benefits: suitable for all skin types, dewy plumping finish, and silky sheer consistency. Features include Microalgae to balance oils and Hyaluronic Acid for 72-hour moisturization.
Before and after comparison of the HY-GEN Bronze Primer Serum on a model's face.
Before and after comparison of the HY-GEN Bronze Primer Serum on a model's face.
Before and after comparison of the HY-GEN Bronze Primer Serum on a model's face.
Comparison of two HY-GEN Primer Serums. The Original offers a translucent natural glow, while the Bronze provides a sun-kissed dewy finish. Swatches show white/clear and bronze liquid textures.
Comparison collage of a the HY-GEN Original vs. HY-GEN Bronze Primer Serums on models with different skin tones, and a comparison of the swatches.
HY-GEN Bronze Primer Serum model look. The model is applying the product on her cheek with the dropper.
HY-GEN Bronze Primer Serum model look on a white background.
Two HY-GEN Bronze Primer Serum bottles on a white and light blue background.
HY-GEN Bronze Primer Serum packshot.
HY-GEN Bronze Primer Serum model looks with different skin tones on a brown background.
Comparison video on the HY-GEN Original and the HY-GEN Bronze primer serums.
Product image of HY-GEN Bronze Primer Serum highlighting its key benefits: suitable for all skin types, dewy plumping finish, and silky sheer consistency. Features include Microalgae to balance oils and Hyaluronic Acid for 72-hour moisturization.
Before and after comparison of the HY-GEN Bronze Primer Serum on a model's face.
Before and after comparison of the HY-GEN Bronze Primer Serum on a model's face.
Before and after comparison of the HY-GEN Bronze Primer Serum on a model's face.
Comparison of two HY-GEN Primer Serums. The Original offers a translucent natural glow, while the Bronze provides a sun-kissed dewy finish. Swatches show white/clear and bronze liquid textures.
Comparison collage of a the HY-GEN Original vs. HY-GEN Bronze Primer Serums on models with different skin tones, and a comparison of the swatches.
HY-GEN Bronze Primer Serum model look. The model is applying the product on her cheek with the dropper.
HY-GEN Bronze Primer Serum model look on a white background.
Two HY-GEN Bronze Primer Serum bottles on a white and light blue background.

HY-GEN BRONZE

Energizing & Hydrating Primer Serum
$50.00

HY-GEN BRONZE PRIMER SERUM reinvents Natasha’s original HY-GEN Primer Serum in a universal bronzy hue. Combining dermatologically tested Peptides, Powerful Humectants and Hyaluronic Acid to provide a silky-sheer consistency, this innovative formula infuses the skin with up to 72 hours of continuous moisture while balancing oil in the T-zone. This hypoallergenic, clean & vegan primer-serum preps the skin, leaving it with a sun-kissed, dewy finish and a fresh, plump, baby-skin feel. 

Suitable for all skin types. 

Weight: 20 ml/ 0.68 Fl. Oz.

PAIRS SEAMLESSLY WITH

HY-GLAM CONCEALER

CHOOSE YOUR SHADE  
HY-GLAM Concealer shade N2 packshot.

PAIRS SEAMLESSLY WITH

HY-GEN SKINCARE INFUSED GLOW BEAUTIFIER

CHOOSE YOUR SHADE  
HY-GEN Skincare Infused Glow Beautifier shade 'Light' packshot.

PAIRS SEAMLESSLY WITH

HY-GEN FACE BRUSH

Out of stock

HY-GEN Face Brush packshot.

A lightweight bronzing primer-serum that warms the complexion with a natural sun-kissed luminosity. With micro light-reflecting pearls, the silky soft formula seamlessly blends into the skin, ensuring non-patchy, even distribution, delivering a bronzy glow for light skin tones and a natural glow-from-within for dark skin tones. 

When incorporated into your daily skincare routine, the dermatologist-tested blend of moisturizing factors — including Mediterranean Micro-Algae and Anti-Aging Peptides — reduces fine lines, hyperpigmentation and signs of fatigue, leaving your skin nourished, radiant and revitalized all day long. 

Whether skin is dry, oily or combination, this bronzing formula hydrates upon application and improves the skin’s ability to maintain essential moisture over time — breaking the cycle of overactive oil production that leads to stressed, congested skin.

Formulated with two cutting-edge, skin-perfecting compounds, HY-GEN PRIMER SERUM BRONZE delivers a unique combination of hydration and oil control to maintain a healthy skin balance:

HYDROVITON: SKIN THIRST RELIEF COMPLEX

A blend of Hyaluronic Acid, Natural Moisturizing Sugars and Powerful Humectants with double-moisturizing action:

  • Short-term: Provides immediate hydration that lasts up to 72 hours.
  • Long-term: Enhances the skin’s natural water management system.

SYMCONTROL: SHINE CONTROL SKIN DEFENSE

A nutrient-rich active ingredient derived from fermented Mediterranean Microalgae with dual benefits:

  • Regulates excess oil production, reducing shine in the T-zone.
  • Strengthens the skin barrier by significantly stimulating the production of skin proteins by 164%.

Domestic Shipping (U.S.):

  • Orders up to $49: $10 flat fee.
  • Orders over $49: Free Standard Shipping.
  • Delivery Time: 2-5 business days via UPS/FedEx Express or similar service upon our sole discretion.

International Shipping:

Please allow 2-3 business days of processing time for all orders. 

Shipping & processing times may be longer during high-volume sales or launches.

Returns accepted within 30 days of purchase on new or gently used items. Apply Return Request Here

Original shipping costs are non-refundable.

SHIPPING & RETURNS FAQ

AQUA (WATER/EAU), ISOPENTYLDIOL, BUTYLENE GLYCOL, GLYCERIN, SYNTHETIC FLUORPHLOGOPITE,POLYESTER-5, POLYACRYLATE CROSSPOLYMER-11, PPG-26-BUTETH-26, CAPRYLYL GLYCOL, PROPANEDIOL,PEG-40 HYDROGENATED CASTOR OIL, PHENOXYETHANOL, POLYGLYCERYL-10 EICOSANEDIOATE /TETRADECANEDIOATE, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, PARFUM (FRAGRANCE), PENTYLENEGLYCOL , SODIUM HYALURONATE, CITRIC ACID, FRUCTOSE, SODIUM HYDROXIDE, UREA , POTASSIUMHYDROXIDE, SODIUM PHOSPHATE, LINALOOL, ALLANTOIN, MALTOSE, SODIUM CHLORIDE, SODIUMLACTATE, SODIUM PCA, TREHALOSE, CITRONELLOL, NONAPEPTIDE-1, GLUCOSE , TETRASELMIS SUECICAEXTRACT, PRUNUS PERSICA FRUIT EXTRACT (PRUNUS PERSICA (PEACH) FRUIT EXTRACT), TOCOPHEROL,SODIUM BENZOATE, LACTIC ACID, POTASSIUM SORBATE, DISODIUM PHOSPHATE +/- MAY CONTAINCI 77491 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE), CI 77499 (IRON OXIDES).

Vegan Icon.
VEGAN
Cruelty-Free Icon.
CRUELTY FREE
Paraben-Free Icon.
PARABEN FREE
Made In Italy Icon.
MADE IN ITALY
HY-GEN Bronze Primer Serum model look. The model is holding the product in her hand and applying it on her cheek with a brush.

HOW TO USE

This versatile formula can either be used as a serum, incorporated into your skincare routine for an all-day tinted radiant finish or as a primer under makeup to ensure long-lasting wear. 

AS A PRIMER

To prep the skin for a long-lasting, pore-refining, bronze illuminated base, gently pat 3-4 drops into the skin and allow it to absorb before applying foundation.

AS A SERUM

Apply 3-4 drops to the face and neck before moisturizer for bronzed, luminous skin. Use daily to improve the skin’s texture & appearance over time.

HY-GEN Original and HY-GEN Bronze Primer Serums swatches.

SHADE DESCRIPTION

Original - Universal Neutral Ivory

Bronze - Universal Neutral Bronze

Natasha Denona HY-GEN collection products on a sky-like background.

INSPIRATION

Reinventing her first-ever HY-BRID product — the original, fan-favorite HY-GEN Primer Serum — Natasha fuses her unmatched makeup expertise with the finest modern skincare ingredients to deliver the perfect bronzing essential. This multi-use makeup and skincare formula provides natural warmth, aiming to evoke the bronzed radiant glow of skin after a day spent under the summer sun. Driven by her passion for continuous innovation, she brings you the ultimate HY-BRID of makeup and skincare.

Introducing the NEW HY-GEN BRONZE

Overall rating: 4.6072288 / 5 from 415 reviews.

AI Generated Review Summary

HY-GEN BRONZE PRIMER SERUM offers a silky-sheer consistency with dermatologically tested ingredients for up to 72 hours of moisture. Customers appreciate its lightweight texture, bronzy glow, and natural finish, making it suitable for all skin types.

Summary topics

  • Skin Hydration: 23%
  • Color Appeal: 10%
  • Natural Look: 27%
  • Finish Quality: 9%
  • Bronze Hue: 8%

Review topics: [fragrance, absorbs, irritation, issues, results, weight, quality, fit, feels, benefits, ingredients, colors, texture, skin, packaging, scent, look, amount, bottle, price, glow, formula, face, work, consistency, base, sun, liner, complexion, coverage].

Review highlights

  • "It also makes my skin look brighter and healthier, and the bronzing looks gorgeous and natural." — Lauren
  • "Final Thoughts: Beautiful finish, great texture, and elegant fragrance—but not compatible with oily, acne-prone skin." — Liv
  • "It has a nice texture, felt great on my skin, and it gave me a subtle but beautiful glow." — Nique

Reviews

Beautiful

"I admit I haven’t used this too many times yet but it’s beautiful. I need to spend more time with it to see how versatile it can be."

— MA (5/5)

Primer serum

"I received this product in exchange of my honest review. I like he texture of this primer serum. It's light, very sheer and not too heavy. Nice for summer. The color appears dark but not very pigmented. It feels a little too sheer to wear on its own. I also does not add a dewy finish as expected."

— Katz (3/5)

Unique

"The perfect summer glow! I love it!"

— Teresa (5/5)

Serum

"Love the bronzer in this serum! Gives the perfect summer glow."

— Cali (5/5)

Glowy Bronze Primer That Actually Looks Natural

"Really liking this primer serum so far. It gives the skin a healthy bronzy glow, feels lightweight and hydrating, and layers beautifully under makeup. A little goes a long way, especially if you have oily skin."

— Annie (5/5)

A beautiful bronze serum

"This is an easy to use serum with bronzer that is also a wonderful primer. A triple-action product from a wonderful quality brand. Lovely universal color that anyone can use on their skin."

— Djtiffini@gmail.com (5/5)

Glowy!

"This is a nice product to give your skin both color and glow. I use it under my makeup and combine it with hyaluronic acid serum. It looks great and gives a nice, skin-like healthy glow."

— Ash (4/5)

Yes! Grab this one!

"This is feels hydrating and lightweight. It doesn't feel overly oily. It gives my skin a youthful, sun kissed glow that looks natural and healthy rather than overly shimmery."

— Mldeck (5/5)

So nice

"I didn't get a shade that matched me well, but I am still using it! Layering moisturizer on top of it helps blend the color in. Feels nice. Makes my skin super glowy."

— Ci (4/5)

Great primer

"Very pretty neutral bronze"

— Patty (5/5)

Q&A