HY-GEN Original Primer Serum packshot.
HY-GEN Original Primer Serum model look on a light blue background.
A split-screen with-and-without demonstration of the HY-GEN Original Primer Serum on a model's face.
HY-GEN Original Primer Serum, bottle and dropper, on a white background.
Product image of HY-GEN Original Primer Serum featuring key ingredients, such as Hyaluronic Acid, Natural Sugars, Microalgae, and Peptides.
A split-screen with-and-without demonstration of the HY-GEN Original Primer Serum on a model's face.
HY-GEN Original Primer Serum bottles and dropper on a blue background.
HY-GEN Original Primer Serum swatch.
A split-screen with-and-without demonstration of the HY-GEN Original Primer Serum on a model's face.
HY-GEN Primer Serum bottle and dropper on a sky-like background.
HY-GEN Original Primer Serum packshot.
HY-GEN Original Primer Serum model look on a light blue background.
A split-screen with-and-without demonstration of the HY-GEN Original Primer Serum on a model's face.
HY-GEN Original Primer Serum, bottle and dropper, on a white background.
Product image of HY-GEN Original Primer Serum featuring key ingredients, such as Hyaluronic Acid, Natural Sugars, Microalgae, and Peptides.
A split-screen with-and-without demonstration of the HY-GEN Original Primer Serum on a model's face.
HY-GEN Original Primer Serum bottles and dropper on a blue background.
HY-GEN Original Primer Serum swatch.
A split-screen with-and-without demonstration of the HY-GEN Original Primer Serum on a model's face.
HY-GEN Primer Serum bottle and dropper on a sky-like background.

HY-GEN PRIMER SERUM

Energizing & Hydrating Primer Serum
$50.00

ENERGIZING & HYDRATING PRIMER SERUM

A lightweight primer serum with a dewy, plumping finish, the HY-GEN PRIMER SERUM infuses the skin with up to 72 hours of continuous moisture while balancing oil in the T-zone for an instantly glowing complexion & a fresh, baby-skin feel.

Suitable for all skin types. 

Weight: 20 ml/ 0.68 Fl. Oz.

Made with ultra-fine reflective pigments & cutting-edge, skin-loving ingredients, the HY-GEN PRIMER SERUM refreshes & restores the skin's natural balance while delivering a translucent luminosity that seems to come from within.

When incorporated into your daily skincare routine, the dermatologist-tested blend of moisturizing factors — including Mediterranean Microalgae and Anti-Aging Peptides — reduces fine lines, hyperpigmentation and signs of fatigue, leaving your skin nourished, radiant and revitalized all day long.

Whether skin is dry, oily or combination, the HY-GEN PRIMER SERUM hydrates on application and improves skin’s ability to maintain essential moisture over time — breaking the cycle of overactive oil production that leads to stressed, congested skin.

Formulated with cutting-edge, skin-perfecting ingredients, HY-GEN PRIMER SERUM delivers a unique combination of hydration and oil control to maintain a healthy skin balance:

NATURAL SUGARS & HYALURONIC ACID

A blend of Natural Moisturizing Sugars, Hyaluronic Acid and Powerful Humectants with double-moisturizing action:

  • Short-term: Provides immediate hydration that lasts up to 72 hours.
  • Long-term: Enhances the skin’s natural water management system.

MICROALGAE

A nutrient-rich active ingredient derived from fermented Mediterranean Microalgae with dual benefits:

  • Regulates excess oil production, reducing shine in the T-zone.
  • Strengthens the skin barrier by significantly stimulating the production of skin proteins by 164%.

Universal translucent shade with subtle luminous finish.

Domestic Shipping (U.S.):

  • Orders up to $49: $10 flat fee.
  • Orders over $49: Free Standard Shipping.
  • Delivery Time: 2-5 business days via UPS/FedEx Express or similar service upon our sole discretion.

International Shipping:

Please allow 2-3 business days of processing time for all orders. 

Shipping & processing times may be longer during high-volume sales or launches.

Returns accepted within 30 days of purchase on new or gently used items. Apply Return Request Here

Original shipping costs are non-refundable.

SHIPPING & RETURNS FAQ

HY-GEN PRIMER SERUM

AQUA (WATER, EAU), ISOPENTYLDIOL, BUTYLENE GLYCOL, GLYCERIN, POLYESTER-5, MICA, POLYACRYLATE CROSSPOLYMER-11, PPG-26-BUTETH-26, CAPRYLYL GLYCOL, PROPANEDIOL, PEG-40 HYDROGENATED CASTOR OIL, PHENOXYETHANOL, POLYGLYCERYL-10 EICOSANEDIOATE/TETRADECANEDIOATE, SILICA, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, PARFUM (FRAGRANCE), SODIUM HYALURONATE, POTASSIUM HYDROXIDE, SODIUM PHOSPHATE, LINALOOL, SODIUM ACETATE, CITRONELLOL, NONAPEPTIDE-1, PENTYLENE GLYCOL, CITRIC ACID, FRUCTOSE, SODIUM HYDROXIDE, TETRASELMIS SUECICA EXTRACT, UREA, PRUNUS PERSICA FRUIT EXTRACT (PRUNUS PERSICA (PEACH) FRUIT EXTRACT), ALLANTOIN,MALTOSE, SODIUM BENZOATE, SODIUM CHLORIDE, SODIUM LACTATE, SODIUM PCA, TREHALOSE, LACTIC ACID, POTASSIUM SORBATE, GLUCOSE, DISODIUM PHOSPHATE

MAY CONTAIN +/- CI 77891 (TITANIUM DIOXIDE).

Paraben-Free Icon.
PARABEN FREE
Mineral Oil-Free Icon.
MINERAL OIL FREE
Cruelty-Free Icon.
CRUELTY FREE
Made In Italy Icon.
MADE IN ITALY

PAIRS SEAMLESSLY WITH

MINI STARLETTE EYESHADOW PALETTE

Out of stock

Mini Starlette Eyeshadow Palette packshot.
HY-GEN Original Primer Serum model close-up. The model is applying the product on her face with the dropper.

HOW TO USE

This versatile formula can either be used as a serum, incorporated into your skincare routine for an all-day radiant finish or as a primer under makeup to ensure long-lasting wear.

AS A SERUM

Apply 3-4 drops to the face and neck before moisturizer. Use daily to improve the skin’s texture & appearance over time.

AS A PRIMER

To prep the skin for a long-lasting, pore-refining and illuminated base, gently pat 3-4 drops into skin and allow it to absorb before applying foundation.

HY-GEN Original Primer Serum swatch.

SHADE DESCRIPTION

Universal Neutral Ivory

Overall rating: 4.886598 / 5 from 194 reviews.

AI Generated Review Summary

The HY-GEN PRIMER SERUM offers a lightweight, dewy finish that energizes and hydrates the skin, providing up to 72 hours of moisture. Customers appreciate its ability to enhance skin radiance, create a smooth texture, and ensure makeup looks flawless.

Summary topics

  • Subtle Glow: 22%
  • Skin Feel: 14%
  • Skin Appearance: 25%
  • Makeup Application: 12%
  • Skin Look: 25%

Review topics: ["feels","texture","glow","use","skin","look","base","work","face","effect","foundation","primer","serum","makeup","hydrating","finish","shimmers","glowy","gives","version","natasha","stayed","scent"].

Review highlights

  • "Feels great, my makeup stays great all day and it gives that little glow all day long." — Tiffany D.
  • "It makes my skin feel so smooth and gives me a glow with purchase again." — Virginia
  • "This primer has made my skin look youthful and bright and helps my foundation stick better." — Ashleigh B.

Reviews

Great for dewy looks

"I love a dewy makeup look and this primer is the first step to achieving that look. This is extremely hydrating without feeling greasy. It dries down quickly and doesn’t pill with other skincare. You should absolutely try this serum primer, it is an absolute winner if you want your skin to glow!"

— Tracy (5/5)

Luminous and radiant!

"This primer serum smoothed on so nicely! Its felt good and hydrating, made my skin look so full of life. There's a luminosity to it that makes your skin look perfect. My makeup applied so well on top. I even got compliments on my skin. I will use this with or without makeup!"

— Jennalovesskincare (5/5)

Highly recommend!

"I have dry, textured, hormonal acne prone skin and this does a great job of hydrating and smoothing things out. It has just the right amount of glow and hydration, with foundation going on so nicely."

— Muna O. (5/5)

Absolutely love

"I absolutely love this product. It leaves the skin glowing. It leaves my skin, so I don't have to worry about breakouts after using it. This is one of my go to products and I always go grab it when I see it in store."

— Chattychatt (5/5)

Lovely !

"Very glowy and looks gorgeous . O bought 2 of these ))"

— Nonna (5/5)

Pretty good

"Not really that good as a primer but it did feel very moisturizing as a serum. Will continue trying to see if it's effective"

— Nusha (4/5)

This serum is soo hydrating

"I use this before makeup and it makes my skin look so smooth and glowy. Worth the price"

— Sam (5/5)

"I didnt want to love this due to the price however, once i put it on and let it sit in i was hooked. This will be a staple in my bag. If you are hesitant, pull the trigger and buy it you will NOT regret it at all."

— Jessica (5/5)

Beautiful glow

"I am really enjoying this as a primer under my foundation. The glow is not sparkly and it is very smooth. I likely won't use this alone as a night time serum because of the shiny elements but love how it looks with my foundation."

— Pearl (5/5)

Get it

"I got these as a gift for my nieces and they were thrilled! They are 14, 16 and 17."

— Nani (5/5)

Q&A