HY-GEN BRONZE

ND's Introducing the NEW HY-GEN BRONZE

By: The ND Team

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If there is one thing Natasha Denona is known for, it’s the "ND Glow"—that elusive, back-from-the-beach radiance that looks like expensive skin. Now, she’s taking that signature look to the next level by combining her iconic HY-GEN skincare technology with the warmth of a sun-kissed tan.

In her latest reveal, Natasha introduces the HY-GEN BRONZE Glow Body & Face Primer Serum. It’s not a self-tanner, and it’s not a heavy bronzer; it’s a skincare-first serum that delivers an instant, translucent bronze glow.

What is HY-GEN BRONZE?

This product is the bronzing sister to the cult-favorite HY-GEN Skincare Infused Glow Primer. Think of it as a "filter in a bottle" that provides a healthy, bronze luminosity while deeply hydrating the skin.


  • Skincare First: Infused with Mediterranean Microalgae and Hyaluronic Acid, it works to improve skin hydration and reduce sebum over time.

  • The Finish: It provides a sheer, "glass-skin" bronze finish. There is no chunky glitter here—just a refined, liquid-metal sheen that mimics the way light hits a natural tan.

  • Versatility: Designed for both the face and the body, it’s the ultimate multi-tasker for your summer (or year-round) routine.

How to Use It: Three Ways to Glow

As Natasha demonstrates in the video, the beauty of this serum is its flexibility. Here are the three best ways to incorporate it into your look:


1. The Luminous Primer (Under Foundation)

Apply a few drops to your fingertips and massage into the skin as the final step of your skincare. It creates a smooth, bronzed canvas that allows your foundation to glide on while providing a "lit-from-within" warmth that keeps your makeup from looking flat.


2. The Bronze "Mixer"

If your winter foundation is looking a little too pale, or if you want to sheer out a full-coverage product, mix 1–2 drops of HY-GEN BRONZE directly into your foundation. This warms up the shade and adds a dewy, serum-like texture to any base.


3. The Body Glow

Don’t stop at the jawline! Natasha shows how stunning this looks on the collarbones, shoulders, and shins. Because it’s a lightweight serum, it absorbs quickly into the skin, leaving a bronze sheen that doesn't feel sticky or heavy like traditional body oils.

Why We’re Obsessed

Unlike many bronzing drops on the market that can feel oily or look orange, HY-GEN BRONZE maintains a sophisticated, neutral-bronze undertone. It’s perfect for those days when you want to skip foundation entirely but still want to look "put together" and radiant.

It’s essentially a vacation in a bottle—without the sun damage.

Are Natasha Denona products vegan?

Many of our products are vegan! Vegan items are indicated by a green "V" on the product page and in the product description.

All Natasha Denona products are certified cruelty-free.

Are Natasha Denona products tested on animals?

All Natasha Denona products are certified cruelty-free.

What do I do if I have an allergic reaction?

If you have any adverse reactions to our products, stop use of the product immediately and contact your health care provider for guidance.

For general questions about our products, please contact our support team for assistance at wecare@natashadenona.com

How do I find the right shade for me?

If you have any questions about shade matching, please contact us at wecare@natashadenona.com and one of our associates will be happy to assist!

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NATASHA DENONA

Makeup Artist, Founder and Creative Director of Natasha Denona Beauty.