Valentine's Day Sale banner, presenting Berry Pop Cheek Trio, My Dream Eyeshadow Palette and I Need a Rouge Lip Styletto.
Spring Collection Banner, including HY-GLOSS and new shades of HY-BLUSH and I Need a Nude Lip Crayon.

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SPRING COLLECTION
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HY-GLAM Concealer shade N2 packshot.
A split-screen with-and-without demonstration of the HY-GLAM Concealer in shade N2 on a model's face.
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HY-GLAM CONCEALER - color variant: RN1 - Fair Rosy Neutral
HY-GLAM CONCEALER - color variant: NO.5 - Very Fair Natural
HY-GLAM CONCEALER - color variant: Y1 - Fair Yellow
HY-GLAM CONCEALER - color variant: N1 - Fair Neutral
HY-GLAM CONCEALER €27,95
HY-GLAM Liquid Foundation shade N0.5 packshot.
HY-GLAM Foundation model looks with different skin tones on a white background. One of the models is holding the product in her hand.
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HY-GLAM FOUNDATION - color variant: RN1 - Fair Rosy Neutral
HY-GLAM FOUNDATION - color variant: N0.5 - Very Fair Natural
HY-GLAM FOUNDATION - color variant: Y1 - Fair Yellow
HY-GLAM FOUNDATION - color variant: N1 - Fair Neutral
HY-GLAM FOUNDATION €47,95
Eye Sculpt Texture and Tone 'Soft' Eyeshadow Palette packshot.
Eye Sculpt Texture and Tone Eyeshadow Palette model look on a neutral background. The model is holding the 'Dramatic' version of the palette in her hand.
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EYE SCULPT TEXTURE AND TONE EYESHADOW PALETTE - color variant: Soft
EYE SCULPT TEXTURE AND TONE EYESHADOW PALETTE - color variant: Dramatic
EYE SCULPT TEXTURE AND TONE EYESHADOW PALETTE €74,95
HY-SCULPT Liquid Bronzer shade Bamboo packshot.
HY-SCULPT Liquid Bronzer model looks with different skin tones on a beach-like background.
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HY-SCULPT LIQUID BRONZER - color variant: Bamboo
HY-SCULPT LIQUID BRONZER - color variant: Foxy
HY-SCULPT LIQUID BRONZER - color variant: Bonfire
HY-SCULPT LIQUID BRONZER - color variant: Drenched
HY-SCULPT LIQUID BRONZER €32,95
My Mini Dream Glow Blush packshot.
My Mini Dream Glow Blush model look on a light pink background.
MY MINI DREAM GLOW BLUSH €18,95
Essential Eyeshadow Duo packshot.
Essential Eyeshadow Duo model look on a light pink background. The model is holding the palette in her hand.
NEW!
ESSENTIAL EYESHADOW DUO €27,95
HY-BLUSH shade 'Nude Muse' packshot.
HY-BLUSH model look on a white background.
NEW SHADES
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HY-BLUSH - color variant: Nude Muse - NEW!
HY-BLUSH - color variant: Lush Lila - NEW!
HY-BLUSH - color variant: Sweet Cheeks
HY-BLUSH - color variant: Simply Shy
HY-BLUSH €38,95
I Need a Nude Lip Crayon shade 'Cleo' packshot.
I Need a Nude Lip Crayon shade 'Emily' model look.
NEW SHADES
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I NEED A NUDE LIP CRAYON - color variant: Cherry Blossom - NEW!
I NEED A NUDE LIP CRAYON - color variant: Cherry Cola - NEW!
I NEED A NUDE LIP CRAYON - color variant: Nina
I NEED A NUDE LIP CRAYON - color variant: Gaia
I NEED A NUDE LIP CRAYON €21,95
I Need a Warm Eyeshadow Palette packshot.
I Need a Warm Eyeshadow Palette model look on a bronze background.
BEST SELLER
I NEED A WARM EYESHADOW PALETTE €62,95
Mini Gloom Palette packshot.
Mini Gloom Palette inspired model look on a dark green background.
New!
MINI GLOOM PALETTE €24,95
Macro Tech Eye Crayon shade 'Taupe' packshot.
Macro Tech Eye Crayon shade 'Taupe' model look - eye close-up.
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MACRO TECH EYE CRAYON - color variant: Black
MACRO TECH EYE CRAYON - color variant: Taupe
MACRO TECH EYE CRAYON - color variant: Brown
MACRO TECH EYE CRAYON - color variant: Burgundy
MACRO TECH EYE CRAYON €21,95
My Dream Lip Gloss packshot.
My Dream Lip Gloss model look - lips close-up.
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MY DREAM LIP GLOSS €24,95
Roxa Eyeshadow Palette packshot.
Roxa Eyeshadow Palette model look on a light background.
BEST SELLER
ROXA EYESHADOW PALETTE €62,95
HY-GLAM Powder Foundation shade N2 packshot.
A split-screen with-and-without demonstration of the HY-GLAM Powder Foundation in shade N2 on a model's face.
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HY-GLAM POWDER FOUNDATION - color variant: N0 - Very Fair Neutral
HY-GLAM POWDER FOUNDATION - color variant: RN1 - Fair Rosy
HY-GLAM POWDER FOUNDATION - color variant: N1 - Fair Neutral
HY-GLAM POWDER FOUNDATION - color variant: Y1 - Fair Yellow
HY-GLAM POWDER FOUNDATION €49,95
I Need a Rose Lipstick shade 'Daphne' packshot.
I Need a Rose Lipstick model look.
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I NEED A ROSE LIPSTICK - color variant: Daphne 20.5P
I NEED A ROSE LIPSTICK - color variant: Peony 20P
I NEED A ROSE LIPSTICK - color variant: Calla 12.5NB
I NEED A ROSE LIPSTICK €24,95

SHOP BY CATEGORY

Mini Eye Sculpt Cool Eyeshadow Palette model look - eye close-up.

EYES
A model applying the HY-GLAM Foundation with the HY-GEN Face Brush and holding a bottle of the HY-GLAM Foundation on a neutral background.

BASE
Close-up of a model holding a bottle of HY-GEN BRONZE primer serum.

HY-BRIDS
Close-up of a model holding the HY-BLUSH with a neutral background.

CHEEKS
Natasha Denona lip products model look - lip close-up.

LIPS
Eye Sculpt Texture and Tone Eyeshadow Palettes on a light background.

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TEXTURE & TONEEYESHADOW PALETTES
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I Need a Nude Eyeshadow Palettes on a light background.
I NEED A NUDE EYESHADOW PALETTE
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HY-BLUSH Cheek Palettes on a light pink background.
HY-BLUSH

Cloudy Cream Cheek Duo

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ABOUT NATASHA

GLOBALLY CELEBRATED AS THE PRO PIGMENT MASTER, NATASHA PERSONALLY DEVELOPS EVERY PRODUCT IN LEADING ITALIAN LABS WITH AN ELEVATED, ARTISTIC TECHNIQUE THAT CAN’T BE REPLICATED.

Learn More
Makeup artist Natasha Denona standing in a cosmetic laboratory surrounded by shelves and counters filled with colorful jars of makeup pigments.
HY-GLOSS in shade 'Cherry Blossom' model look on a light-pink and white background.

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HY-GLOSS in shade 'Cherry Blossom' packshot.
HY-GLOSS in shade 'Cherry Blossom' model look on a light-pink and white background.
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HY-GLOSS - color variant: Cherry Blossom
HY-GLOSS - color variant: Lush Lila
HY-GLOSS - color variant: Berry Pop
HY-GLOSS - color variant: Fresh Mauve
HY-GLOSS €25,95
HY-BLUSH shade 'Nude Muse' packshot.
HY-BLUSH model look on a white background.
NEW SHADES
Quick Buy
HY-BLUSH - color variant: Nude Muse - NEW!
HY-BLUSH - color variant: Lush Lila - NEW!
HY-BLUSH - color variant: Sweet Cheeks
HY-BLUSH - color variant: Simply Shy
HY-BLUSH €38,95
HY-GLAM Liquid Foundation shade N0.5 packshot.
HY-GLAM Foundation model looks with different skin tones on a white background. One of the models is holding the product in her hand.
NEW!
Quick Buy
HY-GLAM FOUNDATION - color variant: RN1 - Fair Rosy Neutral
HY-GLAM FOUNDATION - color variant: N0.5 - Very Fair Natural
HY-GLAM FOUNDATION - color variant: Y1 - Fair Yellow
HY-GLAM FOUNDATION - color variant: N1 - Fair Neutral
HY-GLAM FOUNDATION €47,95
HY-GLAM Concealer shade N2 packshot.
A split-screen with-and-without demonstration of the HY-GLAM Concealer in shade N2 on a model's face.
BEST SELLER
Quick Buy
HY-GLAM CONCEALER - color variant: RN1 - Fair Rosy Neutral
HY-GLAM CONCEALER - color variant: NO.5 - Very Fair Natural
HY-GLAM CONCEALER - color variant: Y1 - Fair Yellow
HY-GLAM CONCEALER - color variant: N1 - Fair Neutral
HY-GLAM CONCEALER €27,95
HY-GEN Original Primer Serum packshot.
HY-GEN Original Primer Serum model look on a light blue background.
BEST SELLER
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HY-GEN PRIMER SERUM €43,95

"MY SECRET IS MY FORMULAS. I PERSONALLY DESIGN EVERY FORMULA FROM START TO FINISH USING ONLY THE HIGHEST-QUALITY INGREDIENTS AVAILABLE"

- NATASHA DENONA

HY-GEN Bronze and Original Primer Serums on a white and light blue background.

HY-BRID CATEGORY

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Essential Eyeshadow Duo Palettes on a sparkly pink background.

ESSENTIAL EYESHADOW DUO

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EYESHADOW PALETTES

Mini Eye Sculpt Original Eyeshadow Palette packshot.
Mini Eye Sculpt Original Eyeshadow Palette model look on a white background.
NEW!
Quick Buy
MINI EYE SCULPT PALETTE - color variant: Original
MINI EYE SCULPT PALETTE - color variant: Cool
MINI EYE SCULPT PALETTE €24,95
Essential Eyeshadow Duo packshot.
Essential Eyeshadow Duo model look on a light pink background. The model is holding the palette in her hand.
NEW!
ESSENTIAL EYESHADOW DUO €27,95
Eye Sculpt Texture and Tone 'Soft' Eyeshadow Palette packshot.
Eye Sculpt Texture and Tone Eyeshadow Palette model look on a neutral background. The model is holding the 'Dramatic' version of the palette in her hand.
NEW!
Quick Buy
EYE SCULPT TEXTURE AND TONE EYESHADOW PALETTE - color variant: Soft
EYE SCULPT TEXTURE AND TONE EYESHADOW PALETTE - color variant: Dramatic
EYE SCULPT TEXTURE AND TONE EYESHADOW PALETTE €74,95
I Need a Warm Eyeshadow Palette packshot.
I Need a Warm Eyeshadow Palette model look on a bronze background.
BEST SELLER
I NEED A WARM EYESHADOW PALETTE €62,95
Mini Gloom Palette packshot.
Mini Gloom Palette inspired model look on a dark green background.
New!
MINI GLOOM PALETTE €24,95
Roxa Eyeshadow Palette packshot.
Roxa Eyeshadow Palette model look on a light background.
BEST SELLER
ROXA EYESHADOW PALETTE €62,95
Bestseller Bundle packshot.
BESTSELLER BUNDLE €187,95
Golden Eyeshadow Palette packshot.
Golden Eyeshadow Palette model look on a shiny golden background.
BEST SELLER
GOLDEN EYESHADOW PALETTE €62,95