HY-GLAM Foundation - Natasha Denona
HY-GLAM Foundation - Natasha Denona
HY-GLAM Foundation - Natasha Denona
HY-GLAM Foundation - Natasha Denona
HY-GLAM Foundation - Natasha Denona
HY-GLAM Foundation - Natasha Denona
HY-GLAM Foundation - Natasha Denona
RN3 - Light Rosy Neutral
HY-GLAM Foundation - Natasha Denona
RN3 - Light Rosy Neutral
HY-GLAM Foundation - Natasha Denona
RN3 - Light Rosy Neutral
HY-GLAM Foundation - Natasha Denona
HY-GLAM Foundation - Natasha Denona
RN3 - Light Rosy Neutral
HY-GLAM Foundation - Natasha Denona
HY-GLAM Foundation - Natasha Denona

HY-GLAM FOUNDATION

Hydrating, Blurring, Longwear Serum Foundation With Radiant, Creaseless Coverage
L£5,035,000.00
Shade : RN3 - Light Rosy Neutral
SHADE MATCH

Continuing the Bio-Mimetic technology in the bestselling HY-GLAM™ Concealer, Natasha formulates the HY-GLAM™ FOUNDATION — a medium-buildable, self-setting HY-BRID powered by Japanese Amino Acid Pigments, Korean technology and developed in world-leading Italian labs.

A radiant serum foundation for all skin types, with skincare benefits exceeding marketing efficacy levels to even skin tone, balance excess oil and reduce visible signs of aging — all with up to 18 hours of wear.

Available in 52 shades precisely color-matched to the HY-GLAM™ Concealer range.

Weight: 30 ml

The HY-GLAM™ Foundation features groundbreaking Japanese Amino Acid Pigments for an ultra-flexible texture and a second-skin finish. The serum formula seamlessly glides onto the skin, delivering a lightweight, luminous, natural-blurring effect that doesn’t settle into fine lines or pores— for up to 18 hours of wear.

CLINICALLY PROVEN TEST RESULTS*

  • Medium-buildable coverage
  • Radiant, blurring finish
  • Creaseless, self-setting formula
  • ✔️Hypoallergenic ✔️Non-comedogenic ✔️Safe for sensitive skin
  • Long-lasting up to 18 hours
  • Talc-free

*Clinically proven ex-vivo test results on 30 volunteers over 28 days. Tested by 70 additional contributors over 28 days.

This HY-BRID foundation delivers both immediate and long-term skincare benefits - blurring imperfections instantly while actively improving skin with every wear.

Bamboo Powder & Microalgae – balance excess oils, providing a radiant finish for dry to oily skin types without looking greasy

Grape Pomace – provides short & long term hydration, boosts collagen production, anti-aging – reduces the appearance of wrinkles, improves moisture, detoxifies skin

Jasmine Mother Cells – boost antioxidant defenses, brighten & fight hyperpigmentation

White Tea Silver Needle – blurs imperfections & skin texture (scars, etc.), defends, soothes & repairs sensitive skin, calms & reduces redness immediately and over time, strengthens skin barrier

Domestic Shipping (U.S.):

  • Orders up to $49: $10 flat fee.
  • Orders over $49: Free Standard Shipping.
  • Delivery Time: 2-5 business days via UPS/FedEx Express or similar service upon our sole discretion.

International Shipping:

  • Orders up to $49: $17-$19 Express Shipping Cost, depending on the region.
  • Orders between $60-$149: $12-$16 Express Shipping Cost.
  • Orders over $150: $7-$14 Express Shipping Cost.
  • Delivery Time: 4-10 business days via Global-E Express or similar service upon our sole discretion.

Products that have been purchased at a discount are not eligible for return.

Please allow 2-3 business days of processing time for all orders. 

Shipping & processing times may be longer during high-volume sales or launches.

Returns accepted within 30 days of purchase on new or gently used items.

Original shipping costs are non-refundable.

SHIPPING & RETURNS FAQ

WATER (AQUA), DIPHENYLSILOXY PHENYL TRIMETHICONE, PHENYL TRIMETHICONE, DIMETHICONE, BUTYLENE GLYCOL, CAPRYLYL METHICONE, GLYCERIN, LAURYL POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, ISODODECANE, TRIMETHYLSILOXYSILICATE, ALCOHOL DENAT., POLYGLYCERYL-3 POLYDIMETHYLSILOXYETHYL DIMETHICONE, ACRYLATES/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER, PHENYLPROPYLDIMETHYLSILOXYSILICATE, SORBITAN SESQUIOLEATE, C13-15 ALKANE, 1,2-HEXANEDIOL, QUATERNIUM-90 BENTONITE, ACRYLATES/DIMETHICONE COPOLYMER, MAGNESIUM SULFATE, BORON NITRIDE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, HYDROXYACETOPHENONE, DISODIUM STEAROYL GLUTAMATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, BAMBUSA ARUNDINACEA STEM POWDER, ALUMINUM HYDROXIDE, CHLORELLA EMERSONII EXTRACT, TOCOPHEROL, JASMINUM SAMBAC (JASMINE) LEAF CELL EXTRACT [JASMINUM SAMBAC LEAF CELL EXTRACT], VITIS VINIFERA (GRAPE) FRUIT EXTRACT [VITIS VINIFERA FRUIT EXTRACT], CAMELLIA SINENSIS LEAF EXTRACT

MAY CONTAIN +/-:
TITANIUM DIOXIDE (CI 77891)
IRON OXIDES (CI 77491)
IRON OXIDES (CI 77492)
IRON OXIDES (CI 77499)

TALC FREE
HYPOALLERGENIC
Made in Italy symbol
MADE IN ITALY
Cruelty free symbol
CRUELTY FREE
VEGAN

PAIRS SEAMLESSLY WITH

HY-GLAM CONCEALER

CHOOSE YOUR SHADE  
HY - GLAM CONCEALER - Natasha Denona

PAIRS SEAMLESSLY WITH

HY-GLAM CORRECTOR

CHOOSE YOUR SHADE  
HY - GLAM CORRECTOR - Natasha Denona

PAIRS SEAMLESSLY WITH

HY-GLAM POWDER FOUNDATION

CHOOSE YOUR SHADE  
HY - GLAM POWDER FOUNDATION - Natasha Denona
Hy-Glam_Foundation_How_To_Use.jpg

HOW TO USE

FOR A NATURALLY RADIANT FINISH 

Apply with a foundation brush from the center of the face outward and bled into the skin.

FOR FULLER COVERAGE

Use fingers to blend or a damp sponge to stipple into skin.

Can be worn alone for a radiant finish or paired with any powder for a natural-matte finish.

NATASHA_S_SYSTEM_final.png

NATASHA'S SIGNATURE SHADE SYSTEM

Struggling to find her own true match, Natasha created a pro-level and user-friendly shade system rooted in artistry and inclusivity. With 52 expertly formulated shades across 4 undertones — Neutral (Cool), Rosy (Pink), Yellow (Golden, Olive) and Peach (Warm) — each undertone spans all overtones (Fair, Light, Medium, Tan, Dark or Deeps). 

Not sure where to start?

FIND YOUR SHADE CHART – Look for the “Find Your Shade” image above to help identify your undertone, overtone and perfect shade match.

SHADE MATCHING QUIZ – Take Natasha’s easy-to-use quiz to discover your perfect match in seconds.

FINDATION TOOL – Use the shade finder (just above “Add to Cart”) to input your current foundation and get an instant match to your HY-GLAM shade.

Hy-Glam_Foundation_Inspiration_1.png

INSPIRATION

It was Natasha's vision to create the perfect radiant foundation for all skin types — one that looks and feels like real skin while delivering real, short- and long-term skincare benefits. Determined to bring that vision to life, she spent over 4 years in the lab, formulating the exact texture, finish and performance she couldn't find anywhere else.

Developed by Natasha herself, this groundbreaking foundation is powered by advanced Korean technology and crafted with the same world-leading Italian expertise behind her award-winning HY-GLAM Concealer.