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about

PASSIONATE.DEDICATED.PERFECTIONIST.

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"MY SECRET IS MY FORMULAS. I PERSONALLY DESIGN EVERY PRODUCT FROM START TO FINISH USING ONLY THE HIGHEST-QUALITY INGREDIENTS IN THE WORLD."

About
Born in Croatia and raised in Germany, Natasha inherited a love for both painting and science from her mother, a technical illustrator and chemist who would often bring her to the lab.


A student of dance from a young age, her first experience with makeup artistry happened backstage, where she revealed an intuitive ability to create advanced stage looks for herself and other dancers.

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After a successful early career as a professional dancer and model,
Natasha was soon in high demand in the fashion and beauty industry for her innovative and exacting approach to the art of makeup.

Over the next 25 years her groundbreaking makeup techniques led Natasha to become an award-winning leading makeup artist, creating multiple fashion and beauty campaigns and covers of magazines around the world.

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Throughout Natasha's career she could never find eyeshadows that satisfied her need for luxe, blendable texture and true color payoff.

So she went into the lab to create a product that didn't exist: pure, pressed-pigment eyeshadows with intensely saturated color.

Using only the highest quality ingredients available, including crushed chroma crystals, luxurious pearls, and hydrating emollients, Natasha's exceptional formulas resulted in eyeshadows that were soft, richly pigmented, and effortless to blend — perfect for both beginners and pros.