For years, the beauty world has been divided on powder foundation. While loved for its speed, ease, and blurring capabilities, it is often criticized for the dry, cakey, and flat finish it leaves behind—especially on dry or mature skin
Natasha Denona has heard these concerns, and her solution is nothing short of revolutionary.
Introducing the HY-GLAM Powder Foundation: a high-performance HY-BRID designed to shatter the boundaries between makeup and active skincare. This breakthrough formula delivers a professional-grade powder that feels as weightless as a serum and melts into the skin for a seamless, second-skin radiance.
The Concept: Skincare Meets Powder
This isn't just another matte powder; it’s a skincare-first revolution. The HY-GLAM Powder Foundation is the latest evolution of Natasha’s cult-favorite HY-GEN line, born from a desire to deliver the effortless convenience of a compact without sacrificing skin health.
The formula is infused with a powerhouse of active ingredients that work to hydrate, plump, and protect throughout the day, including:
Hyaluronic Acid: Delivers deep, long-lasting hydration for a plump and smooth appearance.
Antioxidant Berry Complex (Resveratrol): Acts as a high-performance shield against environmental stressors and oxidative damage.
Hy-Glam powder foundation
The Texture & Finish: The "Luminous Matte"
In her reveal, Natasha emphasizes the transformative texture of this formula. To the touch, the powder feels incredibly creamy—mimicking a solid serum rather than a traditional dry dust.
On the skin, it delivers a 'flexible' luminous matte finish; while it expertly sets makeup and controls unwanted shine, the moisture-rich ingredients ensure the skin retains a natural, healthy glow. Specifically engineered to resist settling into fine lines or emphasizing texture, the HY-GLAM Powder Foundation is a true multitasker for every skin type.
How to Use It: The Versatility of the Sponge
The hallmark of this formula is its extraordinary buildability. It serves as a dual-purpose essential: a sheer setting powder over liquid foundation or a high-performance, full-coverage foundation when worn alone. The secret to this versatility lies in the custom-engineered, double-sided sponge included in the compact:
1. For Sheer Coverage & Setting (The Velvet Side)
Utilize the soft, velvety side of the sponge—or a fluffy brush—to lightly dust the powder over the face. This technique is ideal for setting concealer, diffusing shine, and performing effortless on-the-go touch-ups without adding unnecessary weight or texture.
2. For Full-Coverage Foundation (The Smooth Side)
Utilize the dense, smooth side of the sponge to press and roll the product onto bare skin. This method maximizes pigment payoff, instantly blurring pores and imperfections to create a flawless, long-wear base.
The Shade Range
True to Natasha Denona’s signature professional artistry, the HY-GLAM Powder Foundation debuts with an extensive and inclusive range of 36 shades. The collection is meticulously organized by depth—spanning from Fair to Deep—and further refined by undertone (Neutral, Rosy, Peach, and Yellow). This sophisticated categorization ensures a seamless, professional match for every skin tone, simplifying the search for your perfect complexion partner.
Are Natasha Denona products vegan?
Many of our products are vegan! Vegan items are indicated by a green "V" on the product page and in the product description.
All Natasha Denona products are certified cruelty-free.
Are Natasha Denona products tested on animals?
All Natasha Denona products are certified cruelty-free.
What do I do if I have an allergic reaction?
If you have any adverse reactions to our products, stop use of the product immediately and contact your health care provider for guidance.
For general questions about our products, please contact our support team for assistance at wecare@natashadenona.com
How do I find the right shade for me?
If you have any questions about shade matching, please contact us at wecare@natashadenona.com and one of our associates will be happy to assist!
